Coupons: These are effective because people will like saving money on the things they buy on a regular basis. With a lot of coupons out there people will buy different products with the coupons which can change the market of products a little.
A promotion for Stouffer meal planner: This is a somewhat effective promotion, it gives a buyer a planner for his or her food needs. This can be very useful for people who need to have a food planner. Not a very big market but could be nice.
Free Samples: Free samples are really nice for promoting products, because the customer can actually view and sample to product before they buy it which is really nice. This will get a lot of people visiting that stand and can be a great start for a new product.
Earn fuel with purchasing goods at Kroger: Pretty much everyone drives and buys groceries so it is a great idea for a store to have a promotion for getting fuel cards when spending a certain amount of money on groceries. This is great because people will defiantly want to participate in this promotion.
Advertising store brand products: Store brand products are a very good thing to sell and promote. The store brand products are cheaper and basically the same products, just under a different name. There is not much to name brand product, they just have recognizable names which you think is better than a store brand but that is not always the case. This way of promotion should be a bigger one, I for one love store brand products.
Saturday, December 4, 2010
Saturday, November 6, 2010
Questions for Test 3
Chapter 7
What are some good affective message strategies
Chapter 8
What are the components of a media plan?
What is the most effective ad seller?
Chapter 9
What is an attraction called that brings people to a website?
What are some keys to a successful viral marketing campaign?
Thursday, October 28, 2010
Advertisements for me
Over the course of two days, i have kept a series of notes on what advertisements i have been encountering and this is what i found:
Audi car advertisement full page
Burger King commercial
American Eagle outfitters
Chicago Black hawks Hockey
Espn Magazine
Golf Apparel
Golf Apparel
I have realized that i am a sucker for bright colors, and sharp corners and some sleek designs. When going through magazines I realized that it doesn't matter if thee ad is a large ad or just a small picture, it all depends on the color and design that catches my eye. Plus i only pay attention to ad's i know i will like (think to do), it i don't see myself doing what that ad is trying to sell, i wont give it much attention. but say it is a car, i will like it because everyone likes to dream about driving a fancy car. The best advertising strategy for me is complex, cool colors, designs, and a good product.
Tuesday, October 12, 2010
Questions for Test 2
Chapter 4.
1. What makes segments based on demographers work?
2. How do different types of budget 's help companies connect with consumers?
Chapter 5
1. What is the creative brief made up of?
2. How many advertisements does a person encounter a day?
Chapter 6
1. What are all the steps of the hierarchy?
2. What are all the advertising appeals?
Thursday, October 7, 2010
Golf Magazine's Ad's
1. Mercedes-Benz car ad
The selling point for this ad is that the car is of high quality, and for the upper class. A full page ad with an expensive car will entice a wealthy person, and make them want to get more information on the car.
2. Master Card ad
This card is used by many of the players on the tour, this card will take you places you never thought you would go. The rewards that u receive when you spend money on anything.
3. Travelocity
This ad helps people find vacation spots fro a cheaper price. They have some great slogans, "This is the year to take advantaged of great deals on vacations", and their major one "You'll never roam alone."
4. Rolex Watch
An expensive watch in a golfing magazine is normal. When you own a Rolex watch you are perceived as an important person/upper class. It is not just a watch it is an image,
5. MGM GRAND
Vegas, sin city, the place to just let go. This ad represents luxury at a heavenly price. The selling point is the name of the Hotel "MGM GRAND" it is one of the better hotels in Vegas.
6. Infinity Car ad
There are a lot of car ads in this magazine, this ad pops out because it has one of their fancier car line's as the selling point. They use the car's features to sell the car and bring out the car, and the companies image.
7. The Cliffs At High Carolina (Tiger Woods)
Having Tiger Woods promoting your properties are a huge step in advertising. They are selling the golf courses, trails, wellness center, and many other things to to around the properties.
8. Comcast Business Class
Selling an internet service is very important, with fast service and quality internet is important. "Now we're not a small business, we're a fast business." Faster internet means more days working rather than waiting.
9. Embassy Suites Hotels
Your money goes a lot further at this hotel, they put more into the living arrangements. For the price of an ordinary hotel room you will get a more spacious room and more room for you to work, and be comfortable.
10. Samsung
Samsung uses Dan Marino to promote their product in this ad, and just his image will help this company so much. They have also teamed up with Dan Marino's organization (Four Seasons of Hope).
The selling point for this ad is that the car is of high quality, and for the upper class. A full page ad with an expensive car will entice a wealthy person, and make them want to get more information on the car.
2. Master Card ad
This card is used by many of the players on the tour, this card will take you places you never thought you would go. The rewards that u receive when you spend money on anything.
3. Travelocity
This ad helps people find vacation spots fro a cheaper price. They have some great slogans, "This is the year to take advantaged of great deals on vacations", and their major one "You'll never roam alone."
4. Rolex Watch
An expensive watch in a golfing magazine is normal. When you own a Rolex watch you are perceived as an important person/upper class. It is not just a watch it is an image,
5. MGM GRAND
Vegas, sin city, the place to just let go. This ad represents luxury at a heavenly price. The selling point is the name of the Hotel "MGM GRAND" it is one of the better hotels in Vegas.
6. Infinity Car ad
There are a lot of car ads in this magazine, this ad pops out because it has one of their fancier car line's as the selling point. They use the car's features to sell the car and bring out the car, and the companies image.
7. The Cliffs At High Carolina (Tiger Woods)
Having Tiger Woods promoting your properties are a huge step in advertising. They are selling the golf courses, trails, wellness center, and many other things to to around the properties.
8. Comcast Business Class
Selling an internet service is very important, with fast service and quality internet is important. "Now we're not a small business, we're a fast business." Faster internet means more days working rather than waiting.
9. Embassy Suites Hotels
Your money goes a lot further at this hotel, they put more into the living arrangements. For the price of an ordinary hotel room you will get a more spacious room and more room for you to work, and be comfortable.
10. Samsung
Samsung uses Dan Marino to promote their product in this ad, and just his image will help this company so much. They have also teamed up with Dan Marino's organization (Four Seasons of Hope).
Monday, October 4, 2010
Creative brief for Vans Shoes
The Objective:
The objective of the advertisement is to make the consumer buy Vans shoes. They build their brand image by advertising with professional skateboarders. They also promote their website a lot in their commercials, saying to visit their site for more information on their products.
The Target Audience:
This brand is directed for younger people, young skaters, and people that wear the shoes for recreation. So to be more specific the age group would be from 14-28 year old males.
The Message Theme:
The theme of the Advertisement is to say that the Vans shoe is a quality shoe and should be taken seriously. They are trying to say that they wouldn't sell a shoe that inst quality because that is no their style.
The Support:
The support is online and on their commercials, they show it in every advertisement they put out there for people to see.
The Constraints:
Legal restraints could be the contracts for the professional skaters, and the shoes they wear and sell in the stores. The warranties on the shoes could be a problem too, say a consumer wants to return a product, that contract will still have to be upheld by both parties.
The objective of the advertisement is to make the consumer buy Vans shoes. They build their brand image by advertising with professional skateboarders. They also promote their website a lot in their commercials, saying to visit their site for more information on their products.
The Target Audience:
This brand is directed for younger people, young skaters, and people that wear the shoes for recreation. So to be more specific the age group would be from 14-28 year old males.
The Message Theme:
The theme of the Advertisement is to say that the Vans shoe is a quality shoe and should be taken seriously. They are trying to say that they wouldn't sell a shoe that inst quality because that is no their style.
The Support:
The support is online and on their commercials, they show it in every advertisement they put out there for people to see.
The Constraints:
Legal restraints could be the contracts for the professional skaters, and the shoes they wear and sell in the stores. The warranties on the shoes could be a problem too, say a consumer wants to return a product, that contract will still have to be upheld by both parties.
Tuesday, September 28, 2010
Marketing Analysis for Sonic
The Fast Food chain Sonic is a franchise success. This bond with its own company and their customers is why their a great success. They advertise to every age group from teens to older folks, with one thing in mind, and that is to make the customer happy. "Satisfied customers are one of the best measures of a company's success, and Sonic maintains one of the highest customer frequency rates in the industry." says Sonics website.
Sonics markets it's drive in concept, where the customers can park and order without waiting in a line inside or inside. They use two guys in a car that talk about Sonic food, and what all is has to offer. This works for Sonic because they are using their drive in as an advantage against the competition.
For a store like Sonic to compete with the big names of fast food like McDonald's and Burger King, it will need to persuade the customers form both those stores to try and take away some customers and have them go to Sonic instead.
Sonics markets it's drive in concept, where the customers can park and order without waiting in a line inside or inside. They use two guys in a car that talk about Sonic food, and what all is has to offer. This works for Sonic because they are using their drive in as an advantage against the competition.
For a store like Sonic to compete with the big names of fast food like McDonald's and Burger King, it will need to persuade the customers form both those stores to try and take away some customers and have them go to Sonic instead.
Thursday, September 16, 2010
Questions
Chapter 1. What is the definition of Communication?
How do contact points work?
Chapter 2. Why do corporate images affect the business-to-business market place.
What are the forms of Co-Branding?
Chapter 3. How do Values influence a consumers buying habits?
What makes up the cognitive map?
Chapter 4. What makes segments based on demographers work?
How do different types of budget 's help companies connect with consumers?
Thursday, September 9, 2010
Advertising Video
This film, has increased my knowledge on the subject of advertising. There has been am increase in commercial advertising in the last 20 years. Companies are promoting some things toward specific groups like Song Airlines regarding women. Also advertisers are bringing families and communities together in a cult like way. Emotional ties are becoming more and more common and regarding spiritual feelings into their ads.
Some problems dealing with advertising are: the more ads these companies create the more they are going to have to to create to gain our attention. Also we are starting to stop differentiate between brands anymore, but in return companies are trying to learn about how to differentiate themselves from the competition. All these things make a advertisers job difficult, plus with DVRs these days customers can fast forward through all the commercials. This Film was a great learning tool for students and put alot into perspective.
Some problems dealing with advertising are: the more ads these companies create the more they are going to have to to create to gain our attention. Also we are starting to stop differentiate between brands anymore, but in return companies are trying to learn about how to differentiate themselves from the competition. All these things make a advertisers job difficult, plus with DVRs these days customers can fast forward through all the commercials. This Film was a great learning tool for students and put alot into perspective.
Thursday, September 2, 2010
Sony Walkman
The product was made by Sony Electronics. Sony to me is a Reliable, Cool, Quality, Modern, Smart. All these qualities make me want to buy a product from this brand, plus my Dad works fro Sony and he has always shown and told us why Sony is such a good brand and why it has been successful. Other people view the Sony brand as follows: Innovative, Japanese, Music, Quality, Reliable, Sleek, Slick, and Electronic. Most people have different views of a brand because of their experience with the product than others. But none the less Sony is a great brand and will be successful for many years to come.
Wednesday, August 25, 2010
My Favorite Ad
http://www.youtube.com/watch?v=-XG_omEyKmg
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This ad is my favorite because of how it uses its cast to represent the product and talk about the item. The cast helps the consumers relate to the product because they are famous. Payton Manning a regular spokesman for Sony is famous for playing football and Justin Timberlake for his acting and singing. They are not there just for show but they actually talk about the product and tell the viewer what the features are. The set up of the commercial is different from other commercials because the celebrities come out from behind a wall, which is spontaneous.
This ad can relate to people who are looking to buy a new computer, and can be used to compare other computers to this laptop. All the features Sony have in their commercials these days can really help organizing your laptop. I really think this ad is funny at the end because the celebrities play Wac-A-Mole. This shows that they can have fun and at the same time be serious about a product. Overall the mix with the celebrities making an entrance, talking about the product and playing Wac-A-Mole makes a great ad in my opinion.
<object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/-XG_omEyKmg?fs=1&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/-XG_omEyKmg?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object>
This ad is my favorite because of how it uses its cast to represent the product and talk about the item. The cast helps the consumers relate to the product because they are famous. Payton Manning a regular spokesman for Sony is famous for playing football and Justin Timberlake for his acting and singing. They are not there just for show but they actually talk about the product and tell the viewer what the features are. The set up of the commercial is different from other commercials because the celebrities come out from behind a wall, which is spontaneous.
This ad can relate to people who are looking to buy a new computer, and can be used to compare other computers to this laptop. All the features Sony have in their commercials these days can really help organizing your laptop. I really think this ad is funny at the end because the celebrities play Wac-A-Mole. This shows that they can have fun and at the same time be serious about a product. Overall the mix with the celebrities making an entrance, talking about the product and playing Wac-A-Mole makes a great ad in my opinion.
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