This film, has increased my knowledge on the subject of advertising. There has been am increase in commercial advertising in the last 20 years. Companies are promoting some things toward specific groups like Song Airlines regarding women. Also advertisers are bringing families and communities together in a cult like way. Emotional ties are becoming more and more common and regarding spiritual feelings into their ads.
Some problems dealing with advertising are: the more ads these companies create the more they are going to have to to create to gain our attention. Also we are starting to stop differentiate between brands anymore, but in return companies are trying to learn about how to differentiate themselves from the competition. All these things make a advertisers job difficult, plus with DVRs these days customers can fast forward through all the commercials. This Film was a great learning tool for students and put alot into perspective.
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