http://www.youtube.com/watch?v=-XG_omEyKmg
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This ad is my favorite because of how it uses its cast to represent the product and talk about the item. The cast helps the consumers relate to the product because they are famous. Payton Manning a regular spokesman for Sony is famous for playing football and Justin Timberlake for his acting and singing. They are not there just for show but they actually talk about the product and tell the viewer what the features are. The set up of the commercial is different from other commercials because the celebrities come out from behind a wall, which is spontaneous.
This ad can relate to people who are looking to buy a new computer, and can be used to compare other computers to this laptop. All the features Sony have in their commercials these days can really help organizing your laptop. I really think this ad is funny at the end because the celebrities play Wac-A-Mole. This shows that they can have fun and at the same time be serious about a product. Overall the mix with the celebrities making an entrance, talking about the product and playing Wac-A-Mole makes a great ad in my opinion.
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