Tuesday, October 12, 2010

Questions for Test 2

Chapter 4.    

1.  What makes segments based on demographers work? 
2.  How do different types of budget 's help companies connect with consumers?


Chapter 5

1.  What is the creative brief made up of?
2.  How many  advertisements does a person encounter a day?


Chapter 6

1.  What are all the steps of the hierarchy?
2.  What are all the advertising appeals?

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