Advertisements for me

Over the course of two days, i have kept a series of notes on what advertisements i have been encountering and this is what i found:

Audi car advertisement full page 

Burger King commercial

American Eagle outfitters

Chicago Black hawks Hockey

Espn Magazine
Golf Apparel

I have realized that i am a sucker for bright colors, and sharp corners and some sleek designs.  When going through magazines I realized that it doesn't matter if thee ad is a large ad or just a small picture, it all depends on the color and design that catches my eye.  Plus i only pay attention to ad's i know i will like (think to do), it i don't see myself doing what that ad is trying to sell, i wont give it much attention. but say it is a car, i will like it because everyone likes to dream about driving a fancy car. The best advertising strategy for me is complex, cool colors, designs, and a good product.

Questions for Test 2

Chapter 4.    

1.  What makes segments based on demographers work? 

2.  How do different types of budget 's help companies connect with consumers?

Chapter 5

1.  What is the creative brief made up of?
2.  How many  advertisements does a person encounter a day?


Chapter 6

1.  What are all the steps of the hierarchy?
2.  What are all the advertising appeals?

Golf Magazine's Ad's

1.  Mercedes-Benz car ad
     The selling point for this ad is that the car is of high quality, and for the upper class.  A full page ad with an expensive car will entice a wealthy  person, and make them want to get more information on the car.

2.  Master Card ad
     This card is used by many of the players on the tour, this card will take you places you never thought you would go.  The rewards that u receive when you spend money on anything.

3.  Travelocity
     This ad helps people find vacation spots fro a cheaper price. They have some great slogans, "This is the year to take advantaged of great deals on vacations", and their major one "You'll never roam alone."

4.  Rolex Watch
     An expensive watch in a golfing magazine is normal.  When you own a Rolex watch you are perceived as an important person/upper class.  It is not just a watch it is an image,

5.  MGM GRAND
     Vegas, sin city, the place to just let go.  This ad represents luxury at a heavenly price.  The selling point is the name of the Hotel "MGM GRAND" it is one of the better hotels in Vegas.

6.  Infinity Car ad
     There are a lot of car ads in this magazine, this ad pops out because it has one of their fancier car line's as the selling point.  They use the car's features to sell the car and bring out the car, and the companies image.

7.  The Cliffs At High Carolina (Tiger Woods)
     Having Tiger Woods promoting your properties are a huge step in advertising.  They are selling the golf courses, trails, wellness center, and many other things to to around the properties.

8.  Comcast Business Class
     Selling an internet service is very important, with fast service and quality internet is important.  "Now we're not a small business, we're a fast business."  Faster internet means more days working rather than waiting.

9.  Embassy Suites Hotels
     Your money goes a lot further at this hotel, they put more into the living arrangements.  For the price of an ordinary hotel room you will get a more spacious room and more room for you to work, and be comfortable.  

10.  Samsung
     Samsung uses Dan Marino to promote their product in this ad, and just his image will help this company so much.  They have also teamed up with Dan Marino's organization (Four Seasons of Hope).
    
    

Creative brief for Vans Shoes

The Objective:
The objective of the advertisement is to make the consumer buy Vans shoes.  They build their brand image by advertising with professional skateboarders.  They also promote their website a lot in their commercials, saying to visit their site for more information on their products.

The Target Audience:
This brand is directed for younger people, young skaters, and people that wear the shoes for recreation.  So to be more specific the age group would be from 14-28 year old males.

The Message Theme:
The theme of the Advertisement is to say that the Vans shoe is a quality shoe and should be taken seriously.  They are trying to say that they wouldn't sell a shoe that inst quality because that is no their style.

The Support:
The support is online and on their commercials, they show it in every advertisement they put out there for people to see.

The Constraints:
Legal restraints could be the contracts for the professional skaters,  and the shoes they wear and sell in the stores.  The warranties on the shoes could be a problem too, say a consumer wants to return a product, that contract will still have to be upheld by both parties.