The Objective:
The objective of the advertisement is to make the consumer buy Vans shoes. They build their brand image by advertising with professional skateboarders. They also promote their website a lot in their commercials, saying to visit their site for more information on their products.
The Target Audience:
This brand is directed for younger people, young skaters, and people that wear the shoes for recreation. So to be more specific the age group would be from 14-28 year old males.
The Message Theme:
The theme of the Advertisement is to say that the Vans shoe is a quality shoe and should be taken seriously. They are trying to say that they wouldn't sell a shoe that inst quality because that is no their style.
The Support:
The support is online and on their commercials, they show it in every advertisement they put out there for people to see.
The Constraints:
Legal restraints could be the contracts for the professional skaters, and the shoes they wear and sell in the stores. The warranties on the shoes could be a problem too, say a consumer wants to return a product, that contract will still have to be upheld by both parties.
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