The Fast Food chain Sonic is a franchise success. This bond with its own company and their customers is why their a great success. They advertise to every age group from teens to older folks, with one thing in mind, and that is to make the customer happy. "Satisfied customers are one of the best measures of a company's success, and Sonic maintains one of the highest customer frequency rates in the industry." says Sonics website.
Sonics markets it's drive in concept, where the customers can park and order without waiting in a line inside or inside. They use two guys in a car that talk about Sonic food, and what all is has to offer. This works for Sonic because they are using their drive in as an advantage against the competition.
For a store like Sonic to compete with the big names of fast food like McDonald's and Burger King, it will need to persuade the customers form both those stores to try and take away some customers and have them go to Sonic instead.
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