Coupons: These are effective because people will like saving money on the things they buy on a regular basis. With a lot of coupons out there people will buy different products with the coupons which can change the market of products a little.
A promotion for Stouffer meal planner: This is a somewhat effective promotion, it gives a buyer a planner for his or her food needs. This can be very useful for people who need to have a food planner. Not a very big market but could be nice.
Free Samples: Free samples are really nice for promoting products, because the customer can actually view and sample to product before they buy it which is really nice. This will get a lot of people visiting that stand and can be a great start for a new product.
Earn fuel with purchasing goods at Kroger: Pretty much everyone drives and buys groceries so it is a great idea for a store to have a promotion for getting fuel cards when spending a certain amount of money on groceries. This is great because people will defiantly want to participate in this promotion.
Advertising store brand products: Store brand products are a very good thing to sell and promote. The store brand products are cheaper and basically the same products, just under a different name. There is not much to name brand product, they just have recognizable names which you think is better than a store brand but that is not always the case. This way of promotion should be a bigger one, I for one love store brand products.
Saturday, December 4, 2010
Saturday, November 6, 2010
Questions for Test 3
Chapter 7
What are some good affective message strategies
Chapter 8
What are the components of a media plan?
What is the most effective ad seller?
Chapter 9
What is an attraction called that brings people to a website?
What are some keys to a successful viral marketing campaign?
Thursday, October 28, 2010
Advertisements for me
Over the course of two days, i have kept a series of notes on what advertisements i have been encountering and this is what i found:
Audi car advertisement full page
Burger King commercial
American Eagle outfitters
Chicago Black hawks Hockey
Espn Magazine
Golf Apparel
Golf Apparel
I have realized that i am a sucker for bright colors, and sharp corners and some sleek designs. When going through magazines I realized that it doesn't matter if thee ad is a large ad or just a small picture, it all depends on the color and design that catches my eye. Plus i only pay attention to ad's i know i will like (think to do), it i don't see myself doing what that ad is trying to sell, i wont give it much attention. but say it is a car, i will like it because everyone likes to dream about driving a fancy car. The best advertising strategy for me is complex, cool colors, designs, and a good product.
Tuesday, October 12, 2010
Questions for Test 2
Chapter 4.
1. What makes segments based on demographers work?
2. How do different types of budget 's help companies connect with consumers?
Chapter 5
1. What is the creative brief made up of?
2. How many advertisements does a person encounter a day?
Chapter 6
1. What are all the steps of the hierarchy?
2. What are all the advertising appeals?
Thursday, October 7, 2010
Golf Magazine's Ad's
1. Mercedes-Benz car ad
The selling point for this ad is that the car is of high quality, and for the upper class. A full page ad with an expensive car will entice a wealthy person, and make them want to get more information on the car.
2. Master Card ad
This card is used by many of the players on the tour, this card will take you places you never thought you would go. The rewards that u receive when you spend money on anything.
3. Travelocity
This ad helps people find vacation spots fro a cheaper price. They have some great slogans, "This is the year to take advantaged of great deals on vacations", and their major one "You'll never roam alone."
4. Rolex Watch
An expensive watch in a golfing magazine is normal. When you own a Rolex watch you are perceived as an important person/upper class. It is not just a watch it is an image,
5. MGM GRAND
Vegas, sin city, the place to just let go. This ad represents luxury at a heavenly price. The selling point is the name of the Hotel "MGM GRAND" it is one of the better hotels in Vegas.
6. Infinity Car ad
There are a lot of car ads in this magazine, this ad pops out because it has one of their fancier car line's as the selling point. They use the car's features to sell the car and bring out the car, and the companies image.
7. The Cliffs At High Carolina (Tiger Woods)
Having Tiger Woods promoting your properties are a huge step in advertising. They are selling the golf courses, trails, wellness center, and many other things to to around the properties.
8. Comcast Business Class
Selling an internet service is very important, with fast service and quality internet is important. "Now we're not a small business, we're a fast business." Faster internet means more days working rather than waiting.
9. Embassy Suites Hotels
Your money goes a lot further at this hotel, they put more into the living arrangements. For the price of an ordinary hotel room you will get a more spacious room and more room for you to work, and be comfortable.
10. Samsung
Samsung uses Dan Marino to promote their product in this ad, and just his image will help this company so much. They have also teamed up with Dan Marino's organization (Four Seasons of Hope).
The selling point for this ad is that the car is of high quality, and for the upper class. A full page ad with an expensive car will entice a wealthy person, and make them want to get more information on the car.
2. Master Card ad
This card is used by many of the players on the tour, this card will take you places you never thought you would go. The rewards that u receive when you spend money on anything.
3. Travelocity
This ad helps people find vacation spots fro a cheaper price. They have some great slogans, "This is the year to take advantaged of great deals on vacations", and their major one "You'll never roam alone."
4. Rolex Watch
An expensive watch in a golfing magazine is normal. When you own a Rolex watch you are perceived as an important person/upper class. It is not just a watch it is an image,
5. MGM GRAND
Vegas, sin city, the place to just let go. This ad represents luxury at a heavenly price. The selling point is the name of the Hotel "MGM GRAND" it is one of the better hotels in Vegas.
6. Infinity Car ad
There are a lot of car ads in this magazine, this ad pops out because it has one of their fancier car line's as the selling point. They use the car's features to sell the car and bring out the car, and the companies image.
7. The Cliffs At High Carolina (Tiger Woods)
Having Tiger Woods promoting your properties are a huge step in advertising. They are selling the golf courses, trails, wellness center, and many other things to to around the properties.
8. Comcast Business Class
Selling an internet service is very important, with fast service and quality internet is important. "Now we're not a small business, we're a fast business." Faster internet means more days working rather than waiting.
9. Embassy Suites Hotels
Your money goes a lot further at this hotel, they put more into the living arrangements. For the price of an ordinary hotel room you will get a more spacious room and more room for you to work, and be comfortable.
10. Samsung
Samsung uses Dan Marino to promote their product in this ad, and just his image will help this company so much. They have also teamed up with Dan Marino's organization (Four Seasons of Hope).
Monday, October 4, 2010
Creative brief for Vans Shoes
The Objective:
The objective of the advertisement is to make the consumer buy Vans shoes. They build their brand image by advertising with professional skateboarders. They also promote their website a lot in their commercials, saying to visit their site for more information on their products.
The Target Audience:
This brand is directed for younger people, young skaters, and people that wear the shoes for recreation. So to be more specific the age group would be from 14-28 year old males.
The Message Theme:
The theme of the Advertisement is to say that the Vans shoe is a quality shoe and should be taken seriously. They are trying to say that they wouldn't sell a shoe that inst quality because that is no their style.
The Support:
The support is online and on their commercials, they show it in every advertisement they put out there for people to see.
The Constraints:
Legal restraints could be the contracts for the professional skaters, and the shoes they wear and sell in the stores. The warranties on the shoes could be a problem too, say a consumer wants to return a product, that contract will still have to be upheld by both parties.
The objective of the advertisement is to make the consumer buy Vans shoes. They build their brand image by advertising with professional skateboarders. They also promote their website a lot in their commercials, saying to visit their site for more information on their products.
The Target Audience:
This brand is directed for younger people, young skaters, and people that wear the shoes for recreation. So to be more specific the age group would be from 14-28 year old males.
The Message Theme:
The theme of the Advertisement is to say that the Vans shoe is a quality shoe and should be taken seriously. They are trying to say that they wouldn't sell a shoe that inst quality because that is no their style.
The Support:
The support is online and on their commercials, they show it in every advertisement they put out there for people to see.
The Constraints:
Legal restraints could be the contracts for the professional skaters, and the shoes they wear and sell in the stores. The warranties on the shoes could be a problem too, say a consumer wants to return a product, that contract will still have to be upheld by both parties.
Tuesday, September 28, 2010
Marketing Analysis for Sonic
The Fast Food chain Sonic is a franchise success. This bond with its own company and their customers is why their a great success. They advertise to every age group from teens to older folks, with one thing in mind, and that is to make the customer happy. "Satisfied customers are one of the best measures of a company's success, and Sonic maintains one of the highest customer frequency rates in the industry." says Sonics website.
Sonics markets it's drive in concept, where the customers can park and order without waiting in a line inside or inside. They use two guys in a car that talk about Sonic food, and what all is has to offer. This works for Sonic because they are using their drive in as an advantage against the competition.
For a store like Sonic to compete with the big names of fast food like McDonald's and Burger King, it will need to persuade the customers form both those stores to try and take away some customers and have them go to Sonic instead.
Sonics markets it's drive in concept, where the customers can park and order without waiting in a line inside or inside. They use two guys in a car that talk about Sonic food, and what all is has to offer. This works for Sonic because they are using their drive in as an advantage against the competition.
For a store like Sonic to compete with the big names of fast food like McDonald's and Burger King, it will need to persuade the customers form both those stores to try and take away some customers and have them go to Sonic instead.
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